Make my Trip Case Study

MakeMyTrip.com

MakeMyTrip.com, India’s leading online travel company was founded in the year 2000 by Deep Kalra. Created to empower the Indian traveller with instant booking and comprehensive choices, the company began its journey in the US-India travel market. It aimed to offer a range of best-value products and services along with cutting-edge technology and dedicated round-the-clock customer support.

After consolidating its position in the market as a brand recognised for its reliability and transparency, MakeMyTrip followed its success in the US by launching its India operations in 2005.

With the foresight to seize the opportunities in the domestic travel market, brought on by a slew of new airlines, MakeMyTrip offered travellers the convenience of online travel bookings at rock-bottom prices. Rapidly, MakeMyTrip became the preferred choice of millions of travellers who were delighted to be empowered by a few mouse clicks!

MakeMyTrip’s rise has been lead by the vision and the spirit of each one of its employees, for whom no idea was too big and no problem too difficult. With untiring innovation and determination, MakeMyTrip proactively began to diversify its product offering, adding a variety of online and offline products and services. MakeMyTrip also stayed ahead of the curve by continually evolving its technology to meet the ever changing demands of the rapidly developing global travel market.

Steadily establishing itself across India and the world, MakeMyTrip simultaneously nurtured the growth of its offline businesses like its franchises and affiliates simultaneously, augmenting the brand’s already strong retail presence further.

Today, MakeMyTrip is much more than just a travel portal or a famous pioneering brand - it is a one-stop-travel-shop that offers the broadest selection of travel products and services in India. MakeMyTrip is the undisputed online leader, with its share of the travel market extending to more than 50% of all online sales, a fact evinced by the trust placed in it by millions of happy customers.

Remaining reliable, efficient and at the forefront of technology, MakeMyTrip’s commitment and customer-centricity allows it to better understand and provide for its customers’ diverse needs and wants, and deliver consistently. With dedicated 24x7 customer support and offices in 20 cities across India and 2 international offices in New York and San Francisco (in addition to several franchise locations), MakeMyTrip is there for you, whenever and wherever.

You are welcome to write to the Management with feedback about our services at share.feedback@makemytrip.com.

MakeMyTrip’s Products:

·                           International and Domestic Air Tickets, Holiday Packages and Hotels

·                           Domestic Bus and Rail Tickets

·                           Private Car and Taxi Rentals

·                           MICE (Meetings, Incentives, Conferences & Exhibitions)

·                           B2B and Affiliate Services

Management

• Deep Kalra  Founder & Chief Executive Officer
• Mohit Gupta  Chief Marketing Officer
• Rajnish Kapur  Chief Innovation Officer
• Mukesh Singh  Senior Vice President - Technology Development
• Anand Kandadai   Senior Vice President - Outbound Tours
• Keyur Joshi  Co-Founder & Chief Operating Officer
• Rajesh Magow  Co-Founder & Chief Financial Officer
• Amit Somani  Chief Products Officer
• Amit Saberwal   Senior Vice President – Retail and Business Development
• Rohit Hasteer    Vice President - Human Resources

 

 

Awards & Recognition

Not without reason, MakeMyTrip has garnered the trust of over two million satisfied customers as well as the respect and acclaim of the entire travel industry and business world.

Travel & Business

·                                 Great Places To Work 2010 - 2nd Best Company to Work for & #1 in Professional Services

·                                 Superbrand India – 2009-10

·                                 Great Places To Work 2009 - #2 in Professional Services

·                                 Best Travel Website – CNBC Awaaz – 2008-09

·                                 Most Visited Travel Website – comScore – 2005-09

·                                 Most Preferred Online Travel Agency – Travel Biz Monitor Survey – 2008

·                                 Number One Online Travel Agency – JuxtConsult – 2008

·                                 Gold and Silver – Abby Award – 2007-08

·                                 Among the Top Ten Websites visited by Indians – comScore – 2007

·                                 Nominated World Travel Awards – WTA – 2007

·                                 Among 100 IT Innovators – NASSCOM – 2007

·                                 Best Online Travel Company – Galileo Express Travel World – 2007

·                                 Emerging India Award – ICICI Bank & CNBC TV18 – 2006

·                                 Asia's Hottest Technology Startup – Red Herring – 2006

Airline

·                                 Air Canada – Outstanding Performance – 2008

·                                 Singapore Airlines – Top Passenger Agent – 2007-08

·                                 British Airways – Outstanding Revenue Contribution – 2007-08

·                                 Air Mauritius – All India Top Ten Agent//Top North India Sales Award – 2006-07//2007-08

·                                 Cathay Pacific – Outstanding Performance – 2007

·                                 Malaysia Airlines – Top Agent Award – 2007

·                                 Lufthansa – Outstanding Performance – 2006-07

·                                 Kingfisher Airlines – Outstanding Performance – 2006-07

·                                 Indian Airlines – Achieving Highest Domestic Passenger Sales – 2006-07

·                                 Air India – Outstanding Contribution to Passenger Sales – 2005-06

·                                 Jet Airways – Award of Excellence – 2005-06

·                                 Gulf Air – Continuous Support