In the last few years, Internet shopping has become very popular. Stores like Amazon and the iTunes Store are some of the largest retail businesses in the world. Online you can buy anything from air flights to fresh eggs.
Customers like Internet shopping because...
• The convenience of being able to browse goods from your home
• Stores are open 24 hours a day, every day of the year
• The wider range of choice - can access stores all over the world
• Easy if you have limited mobility (due to a disability, or old age)
• Goods are often cheaper than in stores
• Payment is simple using credit cards or services such as PayPal
Businesses like Internet shopping because...
• Lower costs since no expensive retail stores and less staff
• Lower costs = lower selling prices = higher sales = bigger profits
• Many more potential customers
However there are some problems too...
• You cannot try items before purchasing (e.g. clothes)
• You may have to wait several days before receiving your goods
• Returning goods or getting help can be difficult
There is a security risk using credit cards online. The card details may be stolen and used to commit fraud.
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